I probably spend on the average 10 to 20 hours of work on a new truck sale. And another 10-20 hours of fretting. I average around 50% success rate after a quote is delivered. New truck sales can be lucrative if there is a lot of sales activity. In a good year I can sell 40-60 new units at 6-8%GP. Lately though I feel like a hyena fighting over a bare bones carcass!!!