Report this forum post

What you will see over time is that the BT name will go and Toyota name will take over, Companies can't afford
to have two products the same under different name , Linde did this with Lansing , Junghienrich did this with Boss.
Buy having two,three four or even five brands companies are not going to have the same brand awareness as one brand. This is a problem that Hyster and Yale are having and Mitsubishi and Cat. If you have two brands you will always have this problem. Customer wants a 6 ton truck Hyster rep goes in and says $10 the customer then calls Yale the Yale rep says $7 to get the sale on the same truck NACCO has just lost $3 on the sale
  • Posted 30 Apr 2010 00:55
  • By DAVE160
  • joined 7 Jun'08 - 147 messages
  • yorkshire, United Kingdom

This is ONLY to be used to report flooding, spam, advertising and problematic (harassing, abusive or crude) posts.

Indicates mandatory field

Showcased in the Virtual Expo

Global Industry News
edition #1237 - 3 July 2025
While innovation and new technology are evolving at what seems to be an ever-increasing pace, the need to capture the data (telemetry) from this tech, and the ability to utilise it (telematics) for efficiency and cost savings, is one area attracting more and more attention ... Continue reading
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025
Movers & Shakers
Jeannette Walker Jeannette Walker
CEO, MHEDA
President, European Rental Association (ERA)
Chief marketing officer, JLT Mobile Computers
Chief executive officer, East Penn Manufacturing