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What you will see over time is that the BT name will go and Toyota name will take over, Companies can't afford
to have two products the same under different name , Linde did this with Lansing , Junghienrich did this with Boss.
Buy having two,three four or even five brands companies are not going to have the same brand awareness as one brand. This is a problem that Hyster and Yale are having and Mitsubishi and Cat. If you have two brands you will always have this problem. Customer wants a 6 ton truck Hyster rep goes in and says $10 the customer then calls Yale the Yale rep says $7 to get the sale on the same truck NACCO has just lost $3 on the sale
  • Posted 30 Apr 2010 00:55
  • By DAVE160
  • joined 7 Jun'08 - 147 messages
  • yorkshire, United Kingdom

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