Report this forum post

The idea of one brand "swallowing" another is a tactic that has been tried over the years and has NEVER worked. Clark with Ross, Hyster with Lewis Shepard, Yale with Automatic and so on. Toyota undersatnds this as well as sees the value of the Toyota , Raymond and BT brands in their respective markets. The long range plan is to continue with both the Toyoyta and Raymond brands being sold by two seprate dealer newtorks to assure continued market share growth and profitability.
There are competitors that have suffered market share and profit loss because of the strength of the Toyota and Raymond brand and for that reason are hoping that one brand will disappear. The combined Toyota and Raymond market share along with BT represents the highest global market share in the industry. Based on that and the fact that TMHG is profitable it does not make sense to combine the brands.
For those of you hoping that this will happen my condolences!
  • Posted 2 Apr 2010 04:35
  • By sport05
  • joined 13 Jan'06 - 34 messages
  • United States

This is ONLY to be used to report flooding, spam, advertising and problematic (harassing, abusive or crude) posts.

Indicates mandatory field
Upcoming industry events …
December 4–7, 2025 - Goyang, Korea, Republic Of
March 10-12, 2026 - Hong Kong, Hong Kong
June 30-July 2, 2026 - Birmingham, United Kingdom
Global Industry News
edition #1258 - 27 November 2025
In this week’s Forkliftaction News , we report on Hyster-Yale laying off staff in the US amid what it describes as “challenging market conditions”... Continue reading
Fact of the week
According to studies published in the English Journal of Medicine, the impact of daylight savings is revealed by a 24% increase in heart attacks on the Monday following the spring shift forward. When clocks move back in autumn, heart attacks drop by about 21%, suggesting that loss of sleep is an important driver.
Global Industry News
edition #1258 - 27 November 2025
In this week’s Forkliftaction News , we report on Hyster-Yale laying off staff in the US amid what it describes as “challenging market conditions”... Continue reading
Movers & Shakers
Sue Tomic Sue Tomic
Board chair, Australian Supply Chain & Logistics Association (ASCLA)
Strategic business development manager, Heli Materials Handling Oceania
Chief executive officer, Hire Industry Association of New Zealand (HIANZ)
Chief executive officer, Australian Supply Chain & Logistics Association (ASCLA)
Crown WP302020
Braeside, Melbourne, Victoria, Australia
Hire
SMV (Konecranes) 12-1200B
Balling, Denmark
Used - Sale

PREMIUM business

Hyster
Hyster is a world-leading provider of forklift trucks and services in the materials handling industry.
Latest job alerts …
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY