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The idea of one brand "swallowing" another is a tactic that has been tried over the years and has NEVER worked. Clark with Ross, Hyster with Lewis Shepard, Yale with Automatic and so on. Toyota undersatnds this as well as sees the value of the Toyota , Raymond and BT brands in their respective markets. The long range plan is to continue with both the Toyoyta and Raymond brands being sold by two seprate dealer newtorks to assure continued market share growth and profitability.
There are competitors that have suffered market share and profit loss because of the strength of the Toyota and Raymond brand and for that reason are hoping that one brand will disappear. The combined Toyota and Raymond market share along with BT represents the highest global market share in the industry. Based on that and the fact that TMHG is profitable it does not make sense to combine the brands.
For those of you hoping that this will happen my condolences!
  • Posted 2 Apr 2010 04:35
  • By sport05
  • joined 13 Jan'06 - 34 messages
  • United States

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