Its the brand of Toyota that is damaged not the product. If you look at the turnover Toyota its more than the 3rd and 4th brands put together. when you think of Toyota you think of quality but now as they were so slow to
respond to there problems in there cars that brand quality is damaged. Now when you see or here the name
Toyota its probably part of a joke about there cars this will only damage there image and the brand.So when customers look at there products there thoughts will be about how slow they were in responding to the problems with there cars