forkliftservice says; "The truth is this, our industry tends to follow the auto industry"
to which I reply; ahhh, nope. Just because we use internal combustion engines with torque converters and tires doesn't mean we follow them, just because they produce millions of units and we produce thousands doesn't mean they lead us. I don't see very many motive electric or LPG fueled cars at all and yet this is an ever increasing part of our markets. This part of your argument is false and should not be included in our reasoning.
I am very strongly of the opinion that what "our industry" -follows- is what the end-user thinks they are willing (or required to compete in business) to pay for.
NOW to that "reasoning".
Is it possible for you to clearly put what you would like to see happen in 1 paragraph, that is expressed from an "end-users advantage" viewpoint, that does not sound like "give away stuff to allow -me- to make some of your money"?