We may well see a lot of companies who's owners don't really have any equity in the company, take a huge hit. If the owner has been just sitting between the bank and the customer, and taking out their original investment and replacing that investment with cheap credit, they now find that same credit costing much more, and so eating into their income*. The workers in that sort of situation will suffer, but as they become aware whose money it is they really work for, they will soon no longer be enableing to those same owners who have not made the same necessary contirbutions to the company as the employees have made. These employees will find new work with companies who have different investors, and the investors expectations of profit may change in relation to absolute profits, but not in relation to relative profits. (how much can I make if I invest this dollar in the stock market, or how much can I make if I invest this dollar in "Proshadetree Lift Trucks, Inc").

It also means that a bunch of the people that have been riding the "wave of success" of a very good market, and had thought -they- were successful because of their own "wisdom", may now find their customer's world does not appreciate their "wisdom" quite as much as it wants their sweat.
in other words, the question of "does the customer want -AN- answer, or does the customer want the -correct- answer" will become much more important to the customer.

* these owners may even use the words "can not get credit" when what they mean is "can not get as inexpensive credit as we used to".