I interpreted the OP stating that their new machine w/ full warrant was less expensive than a used Toyota reconditioned unit and customers opted for the higher price used Toyota
One thing we don't know is what country the OP has observed this. But I do know in the country of Japan, by law, machinery, such as forklift trucks must have all the rubber type parts (or rings, seals etc.) replaced every so often (I'm thinking it is every two years). These included all those inside the transmission, hydraulically valve etc. In other words rebuilt vs reconditioned.
Forklifts in Japan are registered just like an automobiles.
Japan seems to have strict laws on a lot of things. During my 5 visits I was yet to find a car with a cracked windshield or a fender with a "whiskey wrinkle" or two and they do have lots of vehicles on the road.- but drivers are very courteous in comparison to the US NASCAR driver wannabees.