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Just two comments to make.
In relation to the diesel market. We have the next tier engine due and rumours are that they will be much more expensive so customers have a choice. Do nothing and keep their old forklift or change to a cleaner version which is either diesel or gas. this might be a culture shock to some customers.

I don't think Mitsubishi will take on another brand. They still have not figured out what to do with the Uni Carriers since they took them over.
  • Posted 6 Dec 2018 20:41
  • By jamesh
  • joined 3 Nov'11 - 10 messages
  • Dublin, Ireland

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Brothers Adolf ("Adi") and Rudolf ("Rudi") Dassler split their shoe company after WWII due to a bitter feud, and established the rival companies of Adidas and Puma. Their personal animosity and business rivalry divided their German hometown Herzogenaurach. The town became known as "the town of bent necks" due to the intense loyalty to each brand.