Discussion:
MCFA to produce and distribute Jungheinrich forklifts

Good move for Cat - they were lacking in warehouse products. Jungheinrich has good products.

Between the industry moving to electrics and Crown going full line and Raymond getting Toyota support, it makes sense for them to combine forces.

These changes might not have happened if the market was up, so some good things happen when the economy is bad.
  • Posted 14 Aug 2009 01:07
  • By dhunter
  • joined 14 Aug'09 - 2 messages
  • New York, United States
Showing items 21 - 35 of 35 results.
I am sure the Jungheinrich Mexican dealers will be advised just Moments before the news hits the press. MCFA is in Houston, I am sure they are selling in Mexico already.
Wasn't there already a suit in Florida where a manufacturer was found at fault for interfering with a competing dealer contract? MCFA may find themselves in the mix as well.
  • Posted 21 Aug 2009 00:45
  • By SCOTTS
  • joined 26 Oct'06 - 2 messages
  • Illinois, United States
I wonder, what will happen with the Jungheinrich mexican dealers?; TRACSA and MADISA will take care of our customers?; When Jungheinrich will advise the mexican customers about this new agreements? Do you have any information about it?
  • Posted 20 Aug 2009 12:35
  • By homer_simpson
  • joined 20 Aug'09 - 1 message
  • San Luis Potosi, Mexico
I work for a CAT dealer ship in So. Cal. and it was just annouced to use yesterday that we will be selling the Jungheinrich line come Jan. 2010. The places that are dealers now will remain dealers as MCFA is just picking up thier line to sell. MCFA will be producing them in Texas and distributuing them from there. After working for Crown for over 12 years then shifting over to a CAT dealership for 3 year I have always thought CAT was way behind the curve on electric lift trucks compaired to Crown or Raymond. I hope the new brand will we just as good as a Crown or Raymond if not better and increase our sales.
  • Posted 20 Aug 2009 11:47
  • By BenH
  • joined 17 Aug'09 - 27 messages
  • California, United States
The one thing I did not like about Jungheinrich equipment is the absolute dependancy on the dealership. From tech support to ordering parts online, if you own one of this trucks, late model of course, you are essential attached at the waist to the dealer. Granted their AC technology is pretty impressive, if your local dealer isnt up to par, you will not enjoy owning one of these trucks.
  • Posted 18 Aug 2009 21:25
  • By chublil
  • joined 28 Jul'09 - 187 messages
  • California, United States
Fix it right!!!
another "interesting" aspect is that a number of MCFA dealers are also Crown dealers. I wonder how that is going to "shake out"?
  • Posted 18 Aug 2009 07:35
  • By edward_t
  • joined 5 Mar'08 - 2,334 messages
  • South Carolina, United States
"it's not rocket surgery"
Brian,

Unfortunatly your email address was removed from the Forum post
  • Posted 18 Aug 2009 00:10
  • By scoot
  • joined 29 Mar'07 - 8 messages
  • Wisconsin, United States
Brian r, I have passed your email on to Scoot. Thank you for participationg in the Forum Discussions
  • Posted 18 Aug 2009 00:02
  • By Admin
  • joined 18 May'04 - 266 messages
  • Queensland, Australia
SCOOT:

Please email me your phone number to [email address removed] I think you and I need to talk ASAP. I have something that I believe will interest you!
  • Posted 17 Aug 2009 23:26
  • By brian_r
  • joined 15 Aug'09 - 3 messages
  • Illinois, United States
The "Customer" may have purchased a couple of forklifts or even Several Forklifts however, dealers have invested SIGNIFICANT amounts of $$ into training of service techs, sales people, and inside support people. Business signage, parts inventories, service tools and equipment etc. Marketing and promotions of Jungheinrich products, dealers have existing G-Maint contracts that they are contractually obligated to fulfill etc.

I believe that the "Customer" will hardly feel a bump in the road, and their service tech may change or their sales man may change, however the customer will still receive the entire value of what they have purchased in one way or the other.

The dealers on the other hand that ARE NOT MCFA dealers currently, are the ones that will ultimatly pay the price, and have paid the price up to this point.

Think about your dealership being "GRANTED" a major line out of the blue with an established customer base and in some instances HUNDREDS of units already installed in the field, dont you think that your dealership would jump on this opportunity to secure that business and service that customer that you probably lost that order from to begin with?

Belive me the Customers are not the loosers in this deal, nor will they be, MCFA dealerships are typically good strong organizations and will take great care of those new customers and have probably already made contact with them.

Those of us that have "Paid Our Dues" and carried Jungheinrich into the US Market and purchased the inventory and paid for the training of employees, paid for marketing programs and materials and laid the ground work for the entire Jungheinrich concept etc will have nothing left but maint contracts that we may have to now go to a competator to purchase parts for, rental and demo equipment that we may be forced to go and pay retail price for parts for.

We are furtunate enough to have other lines to fall back on, what about the dealership that has built his business over the last several years on the Jungheinrich line? His customers will still be able to move product with their Jungheinrich Trucks, and the newly apointed dealer will service that customer and in most instances quite well.

The customers will not be the casualties in this situation.
  • Posted 17 Aug 2009 22:50
  • By scoot
  • joined 29 Mar'07 - 8 messages
  • Wisconsin, United States
brian r,

Is your dealership in Arorua, Illinois and referred to as ALT for short?
  • Posted 17 Aug 2009 02:19
  • By johnr_j
  • joined 3 Jun'06 - 1,452 messages
  • Georgia, United States
"Have An Exceptional Day!"
I find it "interesting" (in a Star Trek's "Mr Spock" sort of sense) that we are concerned about the effect it will have on "the dealers" but not on the customers, without whom the dealers could just go away, anyway.
  • Posted 15 Aug 2009 21:28
  • Modified 15 Aug 2009 21:30 by poster
  • By edward_t
  • joined 5 Mar'08 - 2,334 messages
  • South Carolina, United States
"it's not rocket surgery"
Brian if you have worked with them for a few years why are you surprised !!!?

Leopards never change spots

The same has happened for years and years.
  • Posted 15 Aug 2009 01:54
  • By Normandy
  • joined 28 Sep'06 - 186 messages
  • Co. Cork, Ireland
Yeah it's great for MCFA dealers but what about us Jungheinrich dealers who have now lost our class II, III and a great I product line? This is affecting so many dealers here in the US and the worst possible time. We Jungheinrich dealers found out only a few hours before this artice was posted. We were supposed to be given 6 month notice under our contracts. But Jungheinrich talks about how great and "wonderul" this is for them. I don't think their employees in Richmond VA who are loosing their jobs feel that way either!!
  • Posted 15 Aug 2009 00:57
  • By brian_r
  • joined 15 Aug'09 - 3 messages
  • Illinois, United States
Wonder what this happens now? You know that MCFE Purchased controling interest in ROCLA. Thought that would be MCFA's new Narrow Aisle Equipment.
  • Posted 14 Aug 2009 09:13
  • By Budman
  • joined 26 Jul'08 - 74 messages
  • Alabama, United States
I kind of doubt (but have no real information) that current world economic conditions would have much effect of something like this, I seems to me far more likely this would have been in the pipeline for some long time. I hardly ever see really big companies move quickly, it is usually very slow and takes years to negotiate something like this. MCFA has been selling (under their own brands) Jungheinrich walkie products for a few years now, and hasn't had a newly manufactured order picker (man up truck) since about the time of the Toyota/Raymond purchase/merger, which, at least as far as I was concerned, really hurt MCFA dealers ability to compete, even though man up trucks only account for such a small percent of over all sales, it gave a foot in the door to other dealers in what otherwise might have been an exclusivly MCFA customer.
  • Posted 14 Aug 2009 07:03
  • Modified 14 Aug 2009 07:17 by poster
  • By edward_t
  • joined 5 Mar'08 - 2,334 messages
  • South Carolina, United States
"it's not rocket surgery"

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