Toyotamaster is a 30 year old VET errrrrrr so who says Toyota is World No 1 ? You should stick to taking care of SICK ANIMALS...........

This too wierd!! I looked at a Cat next to a Mitsi & the only difference was the paint and deacls!! lol
Yes, I worked for a Hyster dealer back when and life was better before the Fortis.
I worked for Briggs too and I had to be careful of how "tough" the application was before I sent a Veracitor to a customer. Hmmm.

Yotamaster,
1. MCFA has a similar issues with Cat & Mitsubishi sold under the same roof - seems to be working for them.
2. Don't really think any lift truck makes makes a low quality forklift - Toyota lifts are not without issues.
3. What makes the difference is how the dealer & manufacturers support the products.

Yotamaster,

Toyota is not exempt from this type of issue. How do you feel about competing against the Raymond dealer with the same narrow aisle product line. Same truck different colors.

Nacco has created a mess wherever Yale & Hyster lines are sold by one dealer. You have competing reps under the same roof. I can't wait to watch the fights in the Nacco dealer's parking lot. Locally, there is a revolving door as reps starve while trying to learn the business. As a 30 year vet I love this high turnover. I can outsell this parade of rookies while they are cutting their teeth. Toyota is world # 1 without offering low dollar / low quality lift trucks.

The Chinese seem to copy everything that they can this has been shown in the car industry and other industries.What NACCO will have to careful of is the market is going to demand lighter energy saving equipment any development that they make in this area will be copied by there new friends in China and they will attach the dealer network with cheaper copies of their range. NACCO could of made a basic truck with no bells and whistles that would have sold to the markets of India and Brazil and even some Asian markets this would not have been hard and would have been saver that the course they have chosen.

I think this looks to me like NACCO recognized that not everyone wants to pay top dollar for a lot of bells and whistles that are primarily an expensive way to force the customer to stick with the same dealership, and that at least part of that expense is born by the financial side of the business/equation, when the trucks with all the bells and whistles don't have the actual residual value expected or hoped for.

That makes more scene than going with HC they could just use a old design with some modifications to suit the markets. Going with HC is a big mistake that will cost NACCO in years to come.

I can understand the need for the likes of NACCO to be able to supply a basic low cost machine for the emerging markets, but I don't see that badging another machine helps. You would think that simplifying the current product to remove cost would be a better long term option or even bringing an older product back into production.
Linde seem to be building older model CB trucks in China for the emerging markets.

Hi oilleak Clark had the same view in the 70's then along came Toyota and we have seen what happened there. NACCO have looked for a low cost truck and have gone with HC time will tell if this is right or wrong but what is for sure the market is poorly serviced and over priced by both manufactures and service networks

O.M.G. What a load of doom and gloom. Remember Hyster and Yale are ICONIC brands and are time proven over decades. They still are at the top of their game and are light years ahead of the Nips.I forecast their will be no new brand making massive inroads in any of the world markets for years to come. only Doosan have made any ground and they have only taken out the bottom feeders like Nissan , Komatsu , Mitsi TCM. Its still about good sales people brand awareness and reputation thats why all the top brands in the world keep rolling along. The Americans taught us that not the Chinese who are still cooking the same food at their takeaways as they did 25 years ago. Got to go off to the BERNI INN see ya.

Utilev...wow this lame. Bye bye NACCO

We have all ready seen some of the Hyster dealers absorbed into the Yale dealer. It seems like I remember a article a while back that NACCO stated they were moving to a one dealer representing both brands, as many of the OEMs have all ready done.

HI Budman Can you see dealers merging to make larger groups Like Briggs and Barlow , If they were to merge that will be one big powerful company in US and part of Europe

I understand what you are saying in the UK. But in the USA, most of the Yale & Hyster Dealerships are seperate. With this being said, I can not see them splitting the product line and Yale taking the smaller lifts & Hyster taking the larger ones. If they did that in the US, this would drasticly cut each dealer out of certain markets. Which I cannot see happening.