why not try some new options? a compsite of the capacity,price,appearance etc,Fujian Longji is definitely on your consideration!

I like Kaup either, but I wouldn't be so optimistic.
Kaup is one of the most expensive producers in Europe (at least on polish market). Cascade is definitely cheaper.

I've been in Kaup factory two or three times and I liked, what I've seen. But Kaup factory is in Aschaffenburg, one of the most expensive towns in Germany (at least in Bayern). It defines the costs and prices.
Additionally, Kaup factory is just a throw of cake from the the main Linde site in Nilkheim and everybody in the bussiness knows, there are strong relations between those two.

In Poland Cascade has equally professional support, and the entire documentation (catalogues etc) you can download from their webpage.

I think, that today and in the forthcoming years the price policy may decide about the success or the problems. And Kaup is pretty rigid on this area.

I always try & go for Kaup, the ones I've come across over the years have been built like a brick outhouse, the service & parts back up is also superb.
Needed a parts drawing last year, Kaup service emailed it to me within the hour.

Also look after some Bolzoni attachments, there ok but I prefer the Kaup.

From my point of view, this is a very smart action that will bring a lot for Toyota and Cascade on the US and Far East market.

For European in general, and in particular for German market, this will certainly reduce the market share of Cascade.
Kaup, Stabau, Durwen, Meyer and also the Italian Bolzoni are already licking their fingers for the extra business that they will get without doing nothing.

Toyota is really marketwise company and they are aware of the negative branch reception of this purchase.
They will probably use some marketing tools (like pricing, warranty policy, etc.) to keep the attachment markeshare.

We must be aware, that such ventures already happened on the market.
Linde utilized Clark hydrokinetic transmissions for their heavy trucks in 90-s.
Combilift uses Linde hydrostatic transmission, etc.
Not to mention the engine manufacturers like Mitsubishi or Hyunday supplying the stuff to their competitors.
From the other hand there is Juli factory in Czech owned by Jungheinrich and Linde and manufacturing the electric motors for both + Still + who know else.

We have the Europe or US centric view on Toyota. The company is winning on our markets with the european or american brands and we don't like it.
But I think, even if it takes some time (rather short, IMHO), everybody gets used to the new Cascade/Toyota, and they will maintain, or even raise their market position.

NOTE - I don't work for Toyota. Personally and profesionally I prefer Linde.

Yeah sharing suppliers/tech has made so much of a difference to sales.....or not.
Jungheinrich sales ditched when MCFE supplied engines and transmissions? Nope.
MCFE sold a **** of a lot of the EFG 4-5 ton models, more than Jungheineich were selling at one point, obviously very bad for sales!?
MHI (MCF) joint venture with Nissan on IC 1-3.5 ton in 2004 was terrible for sales on both sides? Nope.
Rocla sales have always been less to their own direct dealers/customers than those sold through MCF....no issue there.
And the joint venture of MCF made little difference to sales of Cat branded trucks, which have always outsold Mit versions.
Cat trucks post-1992 produced by everyone other than Cat I.e eagle picher, royal tractor, daewoo, kalmar.....!
Jungheineich product sales through MCFA doesn't seem to be a problem.

As pointed out by others this is not a new situation and will have little change and I very much anyone will lose here, just like in all of the previous occurrences.

I recently attended an open day at one of the major brands in the UK market and mentioned this during a discussion with one of their local sales people.
The comment was made ' we wont be using Cascade now they are part of Toyota' - I'm not sure if this is a group decission or a local one? - but it reflects the kind of knee-jerk reaction which can be effected low down in an organisation without the knowledge of the management and probably to the detriment of their own customers by restricting market offerings.
Did they stop using Pyroban when they were acquired by CAT ?..
Decissions not to use a supplier as they are a direct competitor are in most cases logical and sound - but do we really think that Toyota will have any detrimental impact on Cascade brand, products or service? - if anything if Toyota prescribe the fitment of Cascade products on their own trucks, as their own brand , they will increase volumes, and can decrease prices and pass this benefit to all.

So - should you buy, or should you not?... depends
but this should be a concious, strategic, decission and not knee-jerk reaction. Think many companies probably need to take a view and communicate this internally so everyone is clear

As that Sonny & Cher song goes "The Beat Goes On".

Stay tuned folks, don't be surprised if Toyota's next acquisition is TVH / SMH. They have a huge amount of cash sitting around and they are looking to take control of the aftermarket parts business.

I totally agree with your entire post with one minor exception that happened many moons ago relative to product quality/design - it was called "The Cascade Silver Anniversary Line". This is a page Robert Warren & Co. would like to forget and one that helped stimulate the growth of Long Reach for a period of time.

For those of you who think that this is the first time a major lift truck oem has had a close relationship with Cascade you need to check your lift truck history. Hyster was started by the Schweigert family, Cascade was started by the Warren family. The Head of the Schweigert family married the daughter of the head of the Warren family. Both families homes are in "the compound" near Portland. For many years Hyster was the largest customer of Cascade. There were many times that Cascade was suspected of giving preferential pricing to Hyster because of the two families relationship. This of course was not true however, the industry water cooler cabals were always speculating on how this was costing them sales. Throughout all of this, Cascade continued to grow by providing the best attachments in the business and customers demanded them. This has not changed over the years and customers still prefer Cascade over the competition. If certain dealers elect to stop selling Cascade due to this ownership change, it will probably cost them business. It is a foolish course to follow as some of the business they lose will probably go to Toyota. The smart dealers will realize that it is not to Toyotas advantage to give their dealers any preferential pricing on Cascade products but to continue to conduct all business as arms length transactions regardless of the oem a dealer represents. Those dealers will continue to fulfill customers requests for Cascade attachments. I have been in this business for 38 years and for all of those years Cascade has made the best attachments, offered the best service and is the brand that more customers preferred. Regardless of what you may think about Toyota, they are not stupid. They would not invest the amount of money that they have in purchasing Cascade and then run it to lose both share in the attachment business as well as revenue. As I said earlier, smart dealers will realize this and take advantage of the ones who do not and take their business. Not necessarily survival of the fittest but survival of the smartest! Just for the record, I do not work for Cascade and never have.

I don't think much will change, everyone is just a bit over excited right now. All the big OEM's will continue to buy Cascade product line and indirectly will support Toyota.

Just look at the after market parts business every OEM (except Clark & MCFA) are all supporting TVH/SMH and the OEM's have created a big giant in our industry.

We all know parts is a great profit center but why does Toyota, Hyster-Yale, Komatsu, Nissan etc.. all continue to run after market parts program through TVH who is actually a competitor of thiers??....same thing will happen on the attachment side, TICO will continue to get larger and more powerful.

I'm reading some very well thought out comments and here may be another. No discussion has been placed on patient or intellectual property rights that are presently owned by Cascade.

I have some ken folk over at Cascade, there is one **** of a backlash from some really big dealers, memos are being e-mail out already advising sales depts.

One thing, I've learned is that "water cooler" talk is highly unreliable and "may'"contain a thread of truth and it is very hard to find that thread - sorta' like trying to find that proverbial needle in that haystack.
From this perspective Cascade has developed a great product support group, extensive product line offering have been a leader in bringing solutions for the end users over the years. At this point in time, other attachment companies have a long road to catch up regarding support, product line offerings. And when it comes to keeping the customer "up and running" they have a decided edge, it would be foolish to switch suppliers due to shear emotions & run the risk. As they say the "devil you know, is often better than the devil you don't know". Don't take me wrong Cascade is not "perfect" but who is and time can change everything. Like Clark used to be #1 - but that was yesterday & yesterdays is gone.