 Elite XP new look tires. Click for larger image |
Trelleborg Wheel Systems launches a press and web campaign to promote the rebranding of its high performing resilient tires Elite XP and Premia. The new look tires will feature the Trelleborg brand name and logo on the sidewall.The Watts Premia has been manufactured by
Trelleborg since the completion of the Watts Tyre Group acquisition on February 4, 2011. The Elite XP was previously branded under the Bergougnan tire line. Trelleborg acquired Bergougnan in January of 1988 and continued to brand tires with the Bergougnan name through 2011. The brand change reflects the Trelleborg brand that is synonymous with advanced tire technology and innovation alongside world class design and manufacturing.
"Trelleborg believes rebranding the Elite XP and Premia tires is an important step in light of our branding strategy which will enhance the value and recognition of our offering," says Marketing Director of the Trelleborg Wheel Systems, Industrial Tires business unit, Andrea Tomaselli, "The rebranding
 Premia new look tires. Click for larger image |
will make it easier for our customers to identify the tires as a premium Trelleborg product, continuing to bring value to our partners and customers".
The communication campaign focused on the
Trelleborg Elite XP and
Trelleborg Premia tires began in March with advertisements in leading industrial products and solutions media throughout Europe and the United States and can be seen on the
Trelleborg Wheel Systems website.
Elite XP solid tires are OEM approved and offered in popular compounds such as non-marking and high load. Both the Elite XP and Premia solid tires are available in the core sizes that material handling equipment requires. These tires are primarily used in applications that require minimum downtime such as manufacturing and distribution.
Read the full release on the Trelleborg Wheel Systems websiteTrelleborg Wheel Systems Italia S.p.a.
Industrial Tires
e: info.tws@trelleborg.com
w: www.trelleborg.com/en/wheelsystems
t: +390 774 3841 Via Nazionale Tiburtina, 143
00010 Villa Adriana Tivoli (RM), Italy
About Trelleborg Trelleborg Wheel Systems is a global supplier of tires and complete wheels for agricultural and forestry machines, fork-lift trucks and other material-handling equipment. The company provides highly specialized solutions, to create added value for customers. Trelleborg is partner of all leading manufacturers of tractors and agricultural machines. It has annual sales (2011) of approximately SEK 3,863 M (Euro 428 M), 2,517 employees and six factories worldwide.
www.trelleborg.com/wheelsystemsTrelleborg is a global industrial group whose leading positions are based on advanced polymer technology and in-depth applications know-how. Trelleborg develops high-performance solutions that seal, damp and protect in demanding industrial environments. The Trelleborg Group had annual sales during 2011 of just over SEK 29 billion, with about 21,000 employees in over 40 countries. The Group comprises four business areas: Trelleborg Engineered Systems, Trelleborg Automotive, Trelleborg Sealing Solutions and Trelleborg Wheel Systems. The Trelleborg share has been listed on the Stockholm Stock Exchange since 1964 and is listed on the NASDAQ OMX Nordic List, Large Cap.
www.trelleborg.com