StocExpo 2023 launches with a fresh and future-focused rebrand

- 19 Jan 2023 ( #1111 )
3 min read

StocExpo, the leading international tank storage event, taking place 14-16 March 2023, has transitioned away from its former branding to an updated, fresher, and more inclusive of the industry with its white and green branding. 

In recognition of the evolution of the tank storage industry towards cleaner, greener fuels, StocExpo has changed its branding with more modern colours and icons. StocExpo works across an international audience, so recognises the significance of having a universally understood design and logo that immediately conveys both the emphasis on future fuels and a move towards modern business ethics. 

As the tank storage sector grows, so does StocExpo. The fresh modern branding reflects this to invite new businesses to join the leading international tank storage event to network and experience a vast portfolio of products and services.

Like the previous branding, the new logo is a circle but split into two halves, slightly off-centre. This conveys the classic ‘s’ in the centre. The remaining branding features elements all relating to tank storage. The clean, minimalist branding sends a message of modernity to the industry, in line with the increased demand for and prominence of future fuels and a greener future of the sector. The slogan captures all of this: ‘The future of tank storage.’

StocExpo wants to lead by example. Following the introduction of its 40 under 40, and Women in Tanks initiatives, StocExpo only found it right to incorporate a new branding that represented its position as an accelerator in the industry. On top of this, the event will play host to a diversity and inclusion panel, cementing StocExpo’s commitment to championing minorities in the industry. 

Run by Easyfairs, the StocExpo event happens in tandem with the official publication, Tank Storage Magazine, and the Tank Storage Awards. Easyfairs’ decision to rebrand StocExpo not only helps modernise the brand but also helps create a closer partnership of Easyfairs’ different tank storage media. It allows the tank storage community to gain wider insight, greater opportunities, more experience, and specific expertise.

As the tank storage industry evolves, StocExpo wants to be at the forefront of that change. Its new branding mirrors these efforts to lead the tank storage industry into its future. New features at StocExpo 2023 also reflect this, including an Asset Management & Integrity Conference, collaboration with FETSA, an iTanks pitch contest, an innovation & sustainability trail, a terminal site visit, and much more. The new features at StocExpo and the new branding harmonise what StocExpo is all about – the future of tank storage. 

‘StocExpo is the largest and longest-running international tank storage and future fuels event. The new branding feels fresh and different from before. Previous years graphics have promoted dated parts of our industry, but as we move into more sustainable future fuels, the new branding design has a much more obvious nod to that future. The new graphics and colours encompass the storage of ammonia, hydrogen, biofuels, the capture of carbon, and robotics. The new branding stands out, works on all formats and links back to bulk liquids, robotics, drones, and e-fuels. It also reflects current challenges and future developments in terminal safety, efficiency, and sustainability,’ says Rikki Bhachu, Head of Marketing for StocExpo. 

To register for the event, click here.


StocExpo 2023
14-16 March, 2023
Rotterdam Ahoy, Ahoyweg 10, 3084 BA, Rotterdam 
Register here 

Hamburg, Germany Jungheinrich has announced the acquisition of Indiana-based Storage Solutions group, a leading provider of racking and warehouse automation solutions, to gain enhanced access to the attractive US warehousing and...
Ancenis, France French equipment maker Manitou has recorded strong growth in the last quarter and for the last calendar year. “The group continues to accelerate its growth by closing the year...

Next Editorial Features


Inside Forkliftaction

After some pessimism last year, the International Monetary Fund has increased its 2022 and 2023 growth forecasts. Global growth will slow from 3.4% in 2022 to 2.9% in 2023 and then rebound to 3.1%, the global agency predicts.
The IMF is encouraged by the recent reopening of China, which it
...Continue Reading
"Thanks to our advertising with Forkliftaction, we were able to find new distributors for our disruptive proximity warning solution". Andreas Geamanu Global Sales & Marketing, Lopos Whatever your objective, we...
“…I'm happy to report that we recently appointed an ideal candidate who found us via the Forkliftaction ad. This speaks volumes from my point of view.” - Hamish Clark, President...

In the Virtual Expo

EIKTO Lithium Traction Battery
Our Lithium Traction Batteries are used for New Trucks and Lead-Acid Replacements. Lithium Cells are certified according to UL2580 standard. We are now looking for partners in North America!
Packaging Innovations & Empack, Featuring Contract Pack & Fulfilment, will be held at the NEC Birmingham on 15 & 16 February, 2023, and is free for attendees.
Tailift has announced the release of their Z-Series lithium-battery electric forklifts! Built specifically to meet the needs of warehouses, distribution centers, and manufacturing facilities.