Red Hearts for the unromantic, United States. News story in Forkliftaction News

This Week's News

Red Hearts for the unromantic

News Story

- 14 Feb 2008 ( #347 ) - HOLLAND, MI, United States

1 min read

Forklift users who have the romantic gene missing will enjoy Intella Liftparts LLC's Valentine's Day special.

The "Red Hearts" promotional campaign launched this month enabled forklift parts customers to earn points towards winning flowers or a dinner for two with their partners.

Customers who qualified can sit easy today as Intella sends a dozen roses to their significant other and rewards them with gift cards to participating restaurants.

"Let's face it, lots of people procrastinate and dread thinking about what to get their significant other for Valentine's Day," says Intella general manager Marcel VandenTop. "What better way of helping our customers by taking over this responsibility?"

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A trip down memory lane...

As clumsy as this early iteration seems now, this technology was the great enabler that allowed Forkliftaction to connect to the industry across the globe.

To everyone who has connected with Forkliftaction in the past 25 years, thank you for your contribution to our success! We feel deeply touched by your words of encouragement.

What has Forkliftaction meant to you? Drop us a line.

Red Hearts for the unromantic

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