Trelleborg Wheel Systems announces a strategic partnership with Travale Tire & Service Inc. Travale Tire will distribute and provide service for Trelleborg's industrial tires in the greater Toronto area (GTA).

"Travale Tire has a reputation for service and a vision for business growth that make them the ideal candidate for our partnership in Toronto," said Ydo Doornbos, Managing Director of Trelleborg Wheel Systems, Americas Inc. "As we continue to expand our presence throughout Ontario and Canada, finding the right partners is key to our success."

Travale Tire offers service and sales support throughout the Southern Ontario area combining in house and mobile service, years of experience and a reputation for quality. Expanding further in Southern Ontario, Travale offers the support of warehouses in Hamilton, Etobicoke and Niagara.

"Trelleborg Wheel Systems has taken a bold step with their approach to business in the GTA", said Michael Travale, Vice President & General Manager of Travale Tire & Service Inc. "Previously, the culture was that tire manufacturers try to be all things to all people - manufacturing, distribution and servicing wheel positions themselves.

Trelleborg Wheel System's focus on the development and manufacturing of premium products and subsequent partnering with companies, like Travale Tire, who specialize in distribution and servicing their products. This is something that definitely sets them apart from the others."

Travale went on to say, "This partnership is a great fit for us and sends a clear message throughout the industry that dealers are looking for true manufacturing partners, not deal of the day and situations where we are competing against our suppliers".

For further information, contact Trelleborg at (800) 666-8473, or visit the Trelleborg website at www.trelleborg.com/wheelsystems_us.

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