Linde makes “good global headway”

News Story
- 22 Jun 2006 ( #265 ) - ELANCOURT, France
1 min read
Linde is making "good headway" in its aim to establish a global presence, Georg Silbermann, Linde Material Handling's managing director, told journalists in France.

Silbermann was speaking at a preview of the company's new electric counterbalanced forklift, attended by 40 trade press journalists from across Europe.

He said Linde was targeting a bigger share of growth in Asian and North American markets. Managers of Linde's nine sales regions had been assigned larger responsibilities for their territories and Linde was taking steps to identify customer requirements for forklifts, based on market analysis feedback. The European market would set the tone for forklift design but Silbermann said "thinking local" would play a stronger role in its future product range.

At CeMAT, in Hannover, last October, Silbermann told Forkliftaction.com News Linde lacked fleet and brand position in North America. Linde's share in the US market was below five per cent.
"The US market is estimated at 200,000 units for 2006 ... we must meet US specifications and be present in the field." (Forkliftaction.com News #231)

A new electric counterbalanced forklift, scheduled for a European launch within months, was touted as Linde's "most important truck release this year" at the press preview.

The E12 to E20 range, with load capacities from 1,200kg to 2,000kg, was 80 per cent re-engineered and redesigned, a Linde statement said.

"That has nothing to do with face lifting," Harald Wozniak, head of international marketing for Linde Material Handling, said. He would not say more, except that the forklift had a novel "energy management system".

The new forklift was 3-1/2 years in development. It was being promoted with the slogan 'Enter the E-zone', to emphasise it was "a new league in its product segment". Dealers in Germany would accept the first orders for the forklifts in September.
A sneak peak at CeMAT 2014
A sneak peak at CeMAT 2014 13 Mar 2014 - Hannover, Germany - 2 min read
Powerlift and Hangcha join forces in Australia
Powerlift and Hangcha join forces in Australia 19 May 2011 - Sydney, New South Wales, Australia - 1 min read
Linde aims to be global solution provider
Linde aims to be global solution provider 3 Mar 2011 - Aschaffenburg, Germany - 2 min read
Previously about:
Movers & Shakers News Story - 26 Oct 2023 - 2 min read
New tech abounds at CeMAT Australia News Story - 3 Aug 2023 - Sydney, NSW, Australia - 16 min read
Russel Roof Tiles adds 11 Linde forklifts News Story - 27 Jul 2023 - Staffordshire, United Kingdom - 1 min read
Do you have materials handling news? Submit your news here

Seeking Ambitious Dealers Globally. Your chance to join a leading heavy machinery brand. Exclusive territories await!

Exclusive Territories Available. Join SOCMA's leading innovation in heavy machinery. 

Partner for success. Enjoy comprehensive support and impressive profit potential.

Contact us now - +86 153 050 495 72 - www.socma-forklift.com 

Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager - Bolzoni S.p.A.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

We are over the moon to report that Forkliftaction's average web traffic for 2023 grew by a HUGE 58% when compared to 2022.

With our new average of +1,000,000 web visits per month, there's nothing we can't  achieve together in 2024!

To learn how Forkliftaction can support your brand's growth: DOWNLOAD THE MEDIA KIT

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
Hydrogen fuel cells are in the news again this week, with an unnamed American car maker choosing the fuel source to run the materials handling fleet at a new manufacturing plant... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

MTC Forklifts b.v. is an international wholesale company specialised in buying & selling forklifts, port equipment & aerial platforms. We deliver worldwide from our yard in the Netherlands. Check these specials:

2017 Combilift ESL2575 | 2012 Hubtex S50D
2014 JCB 930-4 | 2013 Hyster H18XM-12
2015 Genie GS1932 | 2015 Doosan BR16JW-7
2013 Caterpillar NSR12N | 2011 Nissan PLL180 

CONTACT US!   View our full stock of used machines.