Rebrand for Hyundai Material Handling
Norcross, GA, United States
The Hyundai 100D-9V
Hyunda Material Handling is rolling out a rebrand that includes a new logo and the new corporate name of HD Hyundai Xitesolution-Material Handling.
The new corporate logo will be used by dealers in the North American market but the company’s main brand identity will be Hyundai Material Handling.
Hyundai Material Handling executive vice president Lewis Byers says the rebrand “captures our commitment to innovation and our focus on the future”.
The HD in the new corporate name stands for human dynamics, while the Xitesolution name represents how Hyundai is going beyond manufacturing to be a solutions provider.
Fairchild Equipment expands in Marinette
Marinette, WI, United States
Fairchild Equipment's new branch in Marinette
Forklift and heavy equipment dealer Fairchild Equipment has opened a new branch in Marinette, Wisconsin, as it continues expanding in the Midwest of the United States.
"We are excited to be taking this step to help us continue to support the business communities in Northern Wisconsin and Upper Michigan," says Fairchild Equipment chief executive Chad Fairchild. "It has been our commitment to those businesses and their trust in us that has allowed us to become a major supplier of material handling equipment, parts, service, and fleet management for Northern Wisconsin and Michigan's Upper Peninsula."
The new facility is the fourth facility expansion since 2020 in Fairchild Equipment's network in the Midwest.