Crown marks 50 years with new offerings

News Story
- 10 Oct 2019 ( #944 ) - Birmingham, United Kingdom
1 min read
Simon Barkworth
Simon Barkworth
Crown participated in IMHX with one of its strongest line-ups ever as it marked its 50th year in the UK.

Simon Barkworth, managing director - UK, Crown Lift Trucks, noted that the UK market was "just about the only market in Europe that was up this year".

Barkworth conceded that some of the growth in the UK was related to Brexit: "We're seeing additional storage facilities, and with those, you're looking at additional racking and additional forklifts, so we're seeing a spike."

Crown used the show to debut its new ESR 1000 Series with its Gena operating system and the Xpress Lower that doubles lowering speed to increase productivity by up to 21%. "The real battleground is not travel speed because that is generally subject to speed limits. The real opportunity is how quick you get up and how quick you get down," he explained.

Like most other suppliers, Crown is focused on electric drive systems. "I would suggest that 98% of the forklifts we're selling in the UK are electric."

Crown is also seeing growing interest in lithium-ion batteries.

In addition, like others at the show, Barkworth noted the growth of automation and AGVs.
CeMAT Asia part of record Industrial Fair Network
CeMAT Asia part of record Industrial Fair Network 23 Nov 2023 - Shanghai, China - 1 min read
Debuts at MODEX 2020
Debuts at MODEX 2020 19 Mar 2020 - Atlanta, GA - 3 min read
Visitor surge at CeMAT Asia and logitrans
Visitor surge at CeMAT Asia and logitrans 21 Nov 2019 - Istanbul, Turkey and Shanghai, China - 2 min read
Previously about:
Crown Equipment celebrates 80 years News Story - 26 Jun 2025 - New Bremen, OH, United States - 1 min read
Cyber attack targets Crown News Story - 20 Jun 2024 - New Bremen, OH, United States - 2 min read
Crown unveils new order pickers News Story - 30 May 2024 - New Bremen, OH, United States - 1 min read
Do you have materials handling news? Submit your news here

In February 2026, Forkliftaction News will publish a special feature on battery affordability across lifetime, which will take a deep dive into the total cost of ownership.

Are you an expert in this field? To secure your contribution to this popular topic sign on by 18 December 2025!

[Reach out today] to express your interest and receive pricing options and DOWNLOAD our latest media kit for details on our contributor packages.

Words of support …

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

In February 2026, Forkliftaction News will publish a special feature on battery affordability across lifetime, which will take a deep dive into the total cost of ownership.

Are you an expert in this field? To secure your contribution to this popular topic sign on by 18 December 2025!

[Reach out today] to express your interest and receive pricing options and DOWNLOAD our latest media kit for details on our contributor packages.

Inside The News
In this week’s Forkliftaction News , we look at the November Logistics Manager’s Index which has dropped to the lowest it has been since June 2024... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

In February 2026, Forkliftaction News will publish a special feature on battery affordability across lifetime, which will take a deep dive into the total cost of ownership.

Are you an expert in this field? To secure your contribution to this popular topic sign on by 18 December 2025!

[Reach out today] to express your interest and receive pricing options and DOWNLOAD our latest media kit for details on our contributor packages.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET