A Square Forklift celebrates 20th birthday

News Story
- 31 May 2018 ( #874 ) - Alberton, South Africa
1 min read
South African hire company A Square Forklift is celebrating its 20th anniversary.

The company staged a party for more than 350 customers and guests to mark the milestone.

A Square Forklift was founded in 1998 when owner Craig Bradford saw the need for a forklift rental service in Alberton and Johannesburg South.

At the time, he was working with his father, Glenn Bradford, at his B Square Projects construction company when they saw the opportunity for diversification into the forklift rental business. B Square was founded in 1980, but is no longer operating.

The new forklift company, A Square Forklift, started with only two staff members. This has grown to 58 staff members at the main branch. Two additional branches are also in operation in Cape Town and Durban.

A Square has built a reputation for reliability, and any rental forklift which will be down for longer than 24 hours is replaced by a model of similar specification in order to keep the client operational.

The rental fleet consists of Nichiyu, Combilift Aisle-Master and Mitsubishi equipment.
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It’s the year 2000. You’re in front of a boxy beige desktop waiting for the screeching ramblings of your dial-up to reach its finale. You go to Yahoo!, MSN, or maybe AOL, and start the mind-numbing process of finding your very specific needle in the digital haystack. And with web pages loading one image at a time, patience isn’t just a virtue – it’s a requirement!

As clumsy as this early iteration seems now, this technology was the great enabler that allowed Forkliftaction to connect to the industry across the globe.  

To everyone who has connected with Forkliftaction in the past 25 years, thank you for your contribution to our success! We feel deeply touched by your words of encouragement.

What has Forkliftaction meant to you? Drop us a line.

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