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Green light for Kramer, John Deere deal


Wednesday, 6 Sep 2017 ( #837 ) - Pfullendorf, Germany
News Story
(l-r): Martin Lehner (Wacker Neuson, CTO), Cem Peksaglam (Wacker Neuson, CEO), Christoph Wigger (John Deere, Vice President Sales & Marketing)
European anti-trust authorities have approved a strategic alliance between Kramer-Werke GmbH, a Wacker Neuson SE company, and John Deere GmbH & Co. KG, a member of the Deere & Company group, USA.

The two parties first announced the deal on 6 July 2017, focusing on the sale of Kramer-branded telescopic handlers and wheel loaders for the agricultural sector.


The European anti-trust authorities have given the parties a thumbs-up, allowing the machines, which are designed by Kramer and feature the Kramer brand, to be distributed by John Deere dealers.

The models in question are already available and will be showcased at Agritechnica in Hannover from November, alongside other agricultural equipment from John Deere.

John Deere is recommending Kramer as the preferred supplier of 13 Kramer-branded all-wheel drive compact wheel loaders and tele-loaders, nine telescopic handlers and a large selection of attachments, accessories and spare parts.

These products will be designed and manufactured at Kramer’s site in Pfullendorf, Germany.

"John Deere is also acquiring an equity stake in Kramer. This sends a clear signal to sales partners and underscores the long-term, sustainable nature of this alliance. Now that we have approval from the European anti-trust authorities, we can get things moving," says Cem Peksaglam, who is going to hand over the role of CEO of Wacker Neuson SE to Martin Lehner (CTO and current Deputy CEO).
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