Big Joe is Back in Australia

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- 21 Jul 2016 ( #779 )
2 min read
Big Joe products are about to make a big impression in Australia with its improved range of electric warehouse equipment that has already taken the US market by storm. For over 60 years Big Joe has continued to set and push the benchmarks of electric warehouse equipment providing complete solutions to warehouses, factories and storage facilities.

The distribution in Australia has been exclusively awarded to Lencrow Materials Handling, who are expecting to receive the first shipment in October. Dan Rosskamm, President of Big Lift LCC said, "We listened to our customers and made a commitment to assist them by creating new equipment that supports the deep strategic changes they seek to make in how they distribute products". This commitment has seen massive retailers achieve a higher level of operational performance with improved handling processes with stock efficiency.

Products that Australian buyers will be able to compare with other electric warehouse equipment currently on the market include; the JO Series Order Picker that's 350kg in capacity. There are several patents pending on this product because unlike other products in its class this order picker has a single castor wheel. By employing a single castor wheel the operator has a higher steering capability than other products currently on the market. The benefit of this increases operability and reduces the risk of damage to racking and products.

Big Joe's range of walkie reach stackers feature unprecedented right angle access for warehouses that have narrow aisle spaces. The straddle leg walkie reach model features a pantograph side shift and tilting mast standard providing exceptional control and versatility.

Lencrow Materials Handling, who also supplies EP Equipment electric warehouse range, has selected a limited range of products to introduce from Big Joe's newer range. The Big Joe line will aim to fulfill direct store delivery and rack to shelf solutions for retail and supply operations.

Big Joe will be introduced to the Australian market with the assurance of full aftersales services and support. The benefits for the Australian market include access to a well-known brand of equipment at an economy price that delivers reliability and efficiency to specific applications.

Lencrow Materials Handling
Ross Grassick
M: 0431 374 654
E: send an email
W: www.lencrowforklifts.com.au
SF: Lencrow ShopFront
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Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager
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Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

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Inside The News
In this week’s Forkliftaction News we report on the recent IMHX event in Birmingham with coverage of new product launches, key themes and observations from those attending. We also name the winners of the 2025 Archies Awards, held in conjunction with IMHX... Continue reading
Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager
Upcoming in the editorial calendar
MANAGING MIXED FLEETS
Oct 2025
ASSET FINANCE
Nov 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming in the editorial calendar
MANAGING MIXED FLEETS
Oct 2025
ASSET FINANCE
Nov 2025
Inside The News
In this week’s Forkliftaction News we report on the recent IMHX event in Birmingham with coverage of new product launches, key themes and observations from those attending. We also name the winners of the 2025 Archies Awards, held in conjunction with IMHX... Continue reading
Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager