Maxwell Rotors Ltd director Max Tooley is "totally confident" his company will defend a challenge brought in the High Court of New Zealand by sidelifter manufacturer Steelbro.

The court awarded Steelbro, Containerlift Sales and Containerlift Services a temporary injunction against Maxwell Rotors, preventing it from using the containerlift.com domain name in the UK and Europe (Forkliftaction.com News #135).

But Mr Tooley believes his case is strong enough to win judgement when the action begins in the High Court next year. The first significant date, a conference to determine hearing dates, is in January.

Mr Tooley said the Steelbro action had hampered his business in the UK and Europe, and sabotaged Steelbro's own business potential in New Zealand and around the world.

"When I export a used machine from New Zealand, as in, recently, to Bermuda, that opens a spot for a new machine in New Zealand, [which is] potential business Steelbro can win," he said.

"Selling my used machines into markets around the world has created a lot of interest in this type of machinery, and many customers are finding they can't live without them. This generates more interest from their competitors, more business for me, and more business for companies like Steelbro.

"Because of this interim injunction, my websites and advertising have been crippled, which will create a flow-on effect down the track."

Steelbro did not respond to Forkliftaction.com News before deadline.