Liftec Inc adds Doosan

News Story
- 30 Oct 2014 ( #691 ) - South Plainfield, NJ, United States
1 min read
Liftec's Doosan dealer principals, from left, Tom Sylvester, executive vice president, and Steve Panek, president
Liftec's Doosan dealer principals, from left, Tom Sylvester, executive vice president, and Steve Panek, president
Multi-brand forklift dealer Liftec Inc has added the lines of Doosan Industrial Vehicle America Corp in parts of New Jersey and New York and is exploring geographical expansion.

Liftec has Doosan responsibilities for the upper New Jersey counties of Bergen and Passaic, the New York City boroughs of the Bronx, Brooklyn, Manhattan and Queens and the adjacent New York counties of Orange, Rockland, Sullivan, Westchester, Nassau and Suffolk. The representation started on 1 October.

"Liftec Forklifts will give the Doosan brand a very strong presence in that market area," says Lyndle McCurley, Doosan general manager of dealer development.

The Liftec dealer principals were impressed with the quality of Doosan products and have heard other dealers speak positively about the organisation, says Steve Panek, Liftec president. "We have seen the Doosan products and like that Doosan is going into category 2 and 3 products."

Panek's Liftec business partner is Tom Sylvester, executive vice president and dealer principal.

In addition to Doosan, Liftec provides sales, service and rentals for forklifts from other manufacturers including Nissan by UniCarriers, Barrett by UniCarriers, Linde, Flexi and Hyundai.

Liftec also represents Absolute E-Z Up aerial work platforms and, since January, Karcher floor care equipment. In August, Liftec hired Keith Sahlin as product specialist for those brands.

Beyond its principal territory, Liftec covers additional New Jersey and New York geography in representing the Absolute and Karcher equipment lines.

Panek says the dealership's possible geographical expansion relates to the maturing of Liftec's core New Jersey marketplace and the potential of providing services to nearby communities in eastern Pennsylvania and elsewhere.

Liftec has a staff of 41 and occupies 30,000 sqft. (2,787 sqm) in a South Plainfield facility.

Doosan Industrial Vehicle America, which has its North American headquarters in Suwanee, Georgia, is an operation of the conglomerate Doosan Group of Seoul, South Korea.
Carolina Handling expands in Atlanta
Carolina Handling expands in Atlanta 16 Feb 2023 - Fairburn, GA, United States - 1 min read
Carolina Handling adds Atlanta facility
Carolina Handling adds Atlanta facility 30 Jun 2022 - Charlotte, NC, United States - 1 min read
KION expands in Michigan
KION expands in Michigan 3 Feb 2022 - Summerville, SC, United States - 1 min read
Previously about:
Doosan adds Langer Material Handling News Story - 2 Feb 2017 - Buford, GA, United States - 1 min read
Doosan adds Jamco to network News Story - 3 Mar 2016 - Buford, GA, United States - 1 min read
Movers & Shakers News Story - 25 Feb 2016 - 2 min read
Material Handling Group buys Liftec News Story - 19 Jan 2023 - Canton, MI, United States - 1 min read
More changes to KION North America network News Story - 8 Sep 2016 - Summerville, SC, United States - 1 min read
Do you have materials handling news? Submit your news here

Since July 2000, Forkliftaction News has been your guide to the developments that are shaping your industry.

Starting today we are also looking back on some of the key news stories from our extensive news archive.

In the news email and on the website, you'll see links to stories that were 'leading our news' multiple years ago, with topics spanning world-first products, big acquisitions, and major industry shifts.
We hope you enjoy this unique insight into the materials handling industry!

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

It’s the year 2000. You’re in front of a boxy beige desktop waiting for the screeching ramblings of your dial-up to reach its finale. You go to Yahoo!, MSN, or maybe AOL, and start the mind-numbing process of finding your very specific needle in the digital haystack. And with web pages loading one image at a time, patience isn’t just a virtue – it’s a requirement!

As clumsy as this early iteration seems now, this technology was the great enabler that allowed Forkliftaction to connect to the industry across the globe.  

To everyone who has connected with Forkliftaction in the past 25 years, thank you for your contribution to our success! We feel deeply touched by your words of encouragement.

What has Forkliftaction meant to you? Drop us a line.

PREMIUM business

ROYPOW
Manufacturer of lithium forklift battery solutions, the global leader in the market of lithium batteries replacing lead acid batteries.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
This week Forkliftaction News is celebrating its 25th anniversary! A wonderful achievement given we launched at a time when just 6% of the world’s population were internet users, according to Internet World Stats . Over the coming weeks, we will be sharing stories about our history and rolling out more celebrations, so keep an eye out... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Since July 2000, Forkliftaction News has been your guide to the developments that are shaping your industry.

Starting today we are also looking back on some of the key news stories from our extensive news archive.

In the news email and on the website, you'll see links to stories that were 'leading our news' multiple years ago, with topics spanning world-first products, big acquisitions, and major industry shifts.
We hope you enjoy this unique insight into the materials handling industry!