Hans Seijger, Vice President Marketing and Sales for Cat® Lift Trucks, EAME.

Making better profits is a goal of every business, but there is now much more to this than seeking lower-priced forklift trucks.

"Customers are focusing more on forklift rental and looking for great all-in deals covering service, parts and even energy. Improving distribution is a top priority, with a growing trend toward direct distribution, but we must work to upgrade the quality and value of all our services. We and our customers need to increase our investment in advanced technology and equipment to make this possible", says Hans Seijger, Vice President Marketing and Sales for Cat^® Lift Trucks in the EAME region. Read more from the FREE magazine Eureka.


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