We sometimes get so caught up in detail that we overlook the big picture. That's why it's important to take note of analysis like the industry forecast that we include this week.
The report estimates that the global forklift market will reach USD51 billion by 2022, growing at 6.6% per year.
Specifically, it anticipates that electric forklifts will surge ahead - and that's not taking into account the rapid rise of battery technology.
And, for those looking at market potential, the report predicts the continuing growth of the Asia Pacific market, which was already dominant in 2015.
The bottom line is that we are in a growth industry and can look forward to an ongoing upward trend.