Editor Allan Leibowitz comments on the news of the week

Many companies have taken a fresh approach to their marketing by unleashing their business onto the Forkliftaction.com community, with staggering results. Below is an extract from a letter, forwarded to us, from a happy advertiser to a colleague who was thinking about a Forkliftaction.com campaign: "...In the past, to make lift truck distributors aware of our shrink protective packaging, we advertised in several US journals. We even attended manufacturer fairs, and tried direct mail. I've found that we've received more business and interest through Forkliftaction.com than all the above, and in less time and money! It's even opened doors to some OEMs we had approached at other times without success. We've even gotten some interest from overseas. It seems Forkliftaction.com reaches a lot of people in the wider materials handling business and covers a lot of ground..." Peter Cammisa, Sales Manager, CT Packaging For more information about Forkliftaction.com's marketing packages, contact Penryn Maddrell on pm-marketing@forkliftaction.com. This week Forkliftaction.com's research team has revised specifications in the Equipment Catalogue for some of the Fantuzzi range as well as some of the attachments manufactured by Durwen and Elme. If you deal with these brands, please check our entries and contact Rodger Lamb if changes are required.