Literacy programs benefits from Christmas bookCarolina Handling Solutions has continued the Christmas spirit of giving, donating USD5,000 to the Literacy Together charity in Asheville, North Carolina from the proceeds raised selling its Santa’s One-Stop Integration Shop pop-up book.
The book, written by Carolina Handling Solutions marketing department, marks the fourth and final children’s book in its Santa series which was originally developed as a holiday gift for customers and community partners to educate current and potential customers of the scope of products and services offered by the company.
"We've had fun the past three years raising our brand awareness and positioning Carolina Handling as a leading material handling integrator with our Solutions for Santa children's books," Carolina Handling director of marketing Donna Waldrep explains.
"Pop-up books have been used for many years to help readers understand complex or abstract concepts, so we decided to make this year's book an interactive experience."
Literacy Together works with children and adults helping them access the skill of reading.