In 2009 the global forklift industry dropped by about 40% in 2010 it might have a 9% growth. With the global over production of about 31% what dose the future hold. In China many local companies will control the market ,in Europe Linde and Junghienrich will do well, In the US Crown and hyster will hold there own so where will Toyota be in three years after there brand has been damaged. Many companies in Europe deal direct with customers but in US deal through dealers if they deal direct they could add a couple of thousand dollars per truck to there bottom line. But can they deliver the customer service needed. This leaves a valuable point what will be more important price or customer service, will manufactures want to rent direct to customers to gain market share or will they be happy to sell to dealers who might not have the customer service. Will Chinese companies who use the same old TCM design make a more global marketing effort or will they try to control there own market producing tens of thousands of units per year. So will there be many home grown companies looking after there local markets or will there be five or six global manufactures ,with another four or five companies who will look after special markets like heavy and container handling
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I think if Toyota goes with the Raymond technology just as they did on the class 3 stuff, it wont be a problem. The jacks are identical, just different colors. If Toyota sticks to the Raymond stuff under the covers on the class 2 stuff they should be able to sell and stay ahead of the Crown dealerships in North America. Whether they choose to do that or not remains to be seen.
Hi Chublil this will be the point how will the smaller interdependent company get on if the main manufactures go down this line. Toyota in Europe were not very good in warehouse equipment thats why they bought BT roller truck now all badged Toyota. this will happen in US with all Raymond equipment being badged Toyota within two years the Raymond name will not be around. The problem that Toyota will have is how customers will react to the Brand and the damage the car situation has caused. Toyota has always traded on quality but this has now been damaged by what people have seen in there cars.
With TMHU and Raymonds restructuring, I believe Toyota will be in decent shape given the fact they will "share" the class 1 thru class 3 market as one entity through national dealerships. This actually helps my company, as Raymond makes a much more desirable Class 2 product compared to Toyota. This also puts TMHU in a better position to chew away at Crowns market share at least in North America. I believe you are right in the dealing direct thing, and the after effect will be less and less independants and more national dealerships combining to strengthen their territories.
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