well easy m i can now see were you are coming from and in this instance i can agree not all forklifts are the same. But most are.

From what the manufactures tell us there are a couple of markets premium what you might call the big five or six companies and economy the rest , This is my point would a customer want to pay the premium price for a Linde in North America to help KION hit their target or will they go for a Crown or Hyster say at 2,500KG.

It also seems to be the markets European markets seem to go for a more advanced truck. North America seem to go for a less advanced truck to Europe and the BRIC and Middle East go for a basic truck.


The point i can see is the trucks are very equal in each market linde and Junghienrich are very simular each are hydrostatic and run VW engine. Most trucks over 10,000 kg run a volvo or cummins engine so why should the customer look to pay KION prices when he can have a simular truck at a lower price