There are enough Codes of conduct for all the Material Handling Associations. IMO it all boils down to Integrity-Webster's definition: Adherence to moral and ethical principles; soundness of moral character, honesty. I speak of this having worked in the industry and retiring after 40 years-6 of those in service functions and 34 working in the same sales territory calling on the same accounts. You can't go to Walmart and buy a 5 Lb. box of Integrity, consume it and claim to have 'it'. If the management of the Co. you work for is lacking it- it's time to move onto a place where they have interest in investing in their future by investing in yours in the form of training and product updates and standing behind your decisions with the customer. The primary reason that independent or Franchised dealers have to move further out of their territory is their lack of 'it' and you continue to do your job in your own territory you will make a difference. It takes many years of working at 'it' but will pay off in the long term. There will always be people that will bite on that 'to good to be true' deal- just be sure to be there for the next opportunity.