If you are looking at their new models the #1 feature is their transmission. TCM builds their own and it has been bullet proof and quiet. They went back to installing their own design transmissions after going with Aishin (with cast iron casing) in the previous model which was a mistake. Toyota still uses the Aishin trans (with aluminum casing) and they are paying for it. It's hard to compare engines because just about every manufacturer is using the same one (Nissan K-Engine). They have more power ant torque than Toyota's engine and way better fuel consumption than Hyster and Yale.