what we will see hapening is more companies forming alliances , Many companies produce a good truck in a sertern area ie Raymond warehouse Toyota IC, Jungheinrich warehouse Mistubishi IC Atlet warehouse Nissan IC. We will see more of this happening Crown have some type of agreement with Doosan in Australia.
One main point would be in the product development cost the development of a new product can come into millions one large Germany company has spent over 20 million on developing a empty container handling truck if they sell 100 units per year based on a 10 year life then thats 20,000 per unit.

Another point will be how these companies can develop share holder value they will look to do this through service offerings direct like contract rental this will be like in europe where many companies look to deal direct