Success breeds failure..... I think that it would be a shame if the Yale name were to replace the Hyster name. Hyster's reputation HAD been that they SOLD had quality products at a decent profit as opposed to Yale who has always been known as the company to lower their price unitil they got the deal. Remember that it was Yale that starting giving away trucks in the mid 70's, prior to that there was a fair profit on new trucks.
The biggest mistake that NACCO made was to allow Yale dealers to sell (give away) their bigger trucks which had been the last bastion of decent profitability for dealers of new trucks.