It's more than the forklift, or the dealers location. It's all about the dealer. Purchase a main brand forklift that has the dealer support behind it. What is their satisfaction policy? What if the forklift has a failure not covered by warranty but is still relatively new? Is it too bad for you or will the dealer step up? A dealer that supports their customer first will only sell quality forklifts. We all get focused on price but there is much more to an investment of a forklift than just the price.