I have to ask if this is just something in Canada, or all over. I'm talking about big lift Companies getting bigger market share by subsidizing...offering their machines at or below cost to buyers, then giving low cost service over time. My salesman tells me that during a conference in the USA, other dealers were shocked to learn about the practice here in Canada. My previous RED employer did give away hundreds of lifts below cost, shutting out any competitor. Then, offered service agreements that were $50 an hour lower than anyone else. I would be sent 2 hrs down highway to do a.7 of an hour maintenance, and not charge anything else. No other small dealerships can compete. Some big companies here want to flex their muscles and be #1 in world wide industrial truck stats. And then there is the pay offs...customers getting bonuses from big companies to get contracts. Is this normal in the rest of the world?