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Hyster Yale buying Maximal makes no real sense they already have a deal with HC forklifts for the Utilev trucks so unless they have got out of this deal HC will still produce for the Utilev brand.

Maximal only produce around 6,000 units per year with a capacity of 30,000 and paying 90 mill dollars for just 75% equity is not really a good deal. Maximal are looking to get into the port equipment market but only supply and very small number of these trucks to the local market, and with the likes of Sany and Heli already dominating the local Chines market were will the new Hyster Yale maximal truck fit. One area might be the new Hyster Yale maximal company might look to supply another manufacture under a badge agreement to enter the local market
  • Posted 12 Dec 2017 22:30
  • By exalt
  • joined 30 Sep'14 - 433 messages
  • Dubai, United Arab Emirates

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October 14-16, 2025 - Antwerp, Austria
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Brothers Adolf ("Adi") and Rudolf ("Rudi") Dassler split their shoe company after WWII due to a bitter feud, and established the rival companies of Adidas and Puma. Their personal animosity and business rivalry divided their German hometown Herzogenaurach. The town became known as "the town of bent necks" due to the intense loyalty to each brand.