There are only really two Cat dealers in the Middle East and i can't see them wanting to enter a competitive market like the UK. MCFE will look to strengthen the Mitsi dealers and then have a look at the Cat network.
Briggs will look to move most of the cat trucks of hire and replace them with Yale the problem will be will the customers want Yale.Briggs will probably be more interested in becoming Yale dealer globally Looks like there will be a lot of second hand Cat trucks about in a bit

The CAT brand has around 8% of the UK market and the Mitsi around 1%.
MCFE would find it difficult to lift the Mitsi brand from it's current lowly position with their poor quality dealer network. Perhaps MCFE will bring in one of their middle eastern dealers to invest in CAT Lift Trucks in the UK.
The Yale and Hyster brands are the same and are both manufactured in the Craigavon plant in NI.
It is the customers in the UK who will probably now be negatively impacted by pricing fixing by two such large dealers selling the same product.
Perhaps Briggs have bigger ambitions than just owning Yale UK ??

I doubt MCFE will be that interested in helping a new Cat dealer in the UK. The whole market knows that the Cat product is just a yellow Mitsi and MCFE have Mitsi dealers in the UK. The Cat product is just paint and MCFE should save the hassle of having two colours of paint and stick to one. Briggs should be worried about MCFE supporting the established Mitsi dealers in approaching established Cat users. This approach would seem to make a lot more sense than setting up a new Cat dealer network.

will forkway now take Nissan back on or will Nissan just go with Atlet. The UK market is in for one of the biggest
shake up's for years. It will be totally different in 12 - 18 months. I still think that Cat , Komatsu , Nissan and another one will pull out of forklifts. Briggs would not have just dropped Cat for no reason they know there is something coming.

Interesting, I think Briggs have come out on top on this one.

Impact Handling who are currently a Nissan dealer.

Anyone know who'll take on the CAT dealership?
This is a good move for Briggs.

Thanks for correcting me John,I have now corrected/edited that post to more accurately and properly reflect the time frame I was attempting to be referring to.
I had incorrectly -assumed- you had been retired somewhat longer. and it certainly was not my intent to have it sound as if I thought you were out of touch. Mea Culpa.
In referring to laws being "set aside" I was speaking about laws that while still on the books are no longer enforced (for whatever reasons), of which, I think most of us have either encountered or have heard about. I guess a phrasing like I see when I try to research a "Wright Pattman Act" [as I remembered the law (I think we are speaking about) as "Robinson-Patman Act"], for what I had intended to convey would have been; "Monopolistic business practices law rulings have been limiting the reach of private securities fraud lawsuits under section 10(b) of the Securities Exchange Act of 1934, with the effect that in the last 10 years very little realistic enforcement for the end user or consumer's benefit has occurred in the USA, with more successful anti-monopolistic protection actions taking place in the EU courts than in the USA courts".
While I gladly admit to cynicism, I am surprised to find that you consider questioning my maturity, but far be it that I would consider myself as to be so mature as to be above reproach.

Ed T - Last I checked laws are not "set aside" they are either amended or ruled unconstitutional. The Wright Pattman Act is still actively on the books. Yes Ed I retired ONLY 3 years ago and your reference to that in your comments has absolutely no bearing on the subject other than being an immature, cynical comment by you.

Personally I don't see Yale being the sole offering, too sophisticated. Like talking about Lexus & not Toyota;Maybach & not Mercedes; Audi & not Volkswagen ;Ferrari & not FIAT.Good time of year because
July 14th reminds one of the saying 'Let them eat cake!' Yale is Cake, Hyster is the bread (&butter brand)~ so what will go with Yale ? Clark??

I kind of think that in the USA, any sort of anti-trust laws may have been set aside (somewhere in the last 10 to 15 years ) and are no longer the thing they once had been. That, by far, the EU and Brittan are far stronger enforcers of market protection, workers and consumers rights these days. I would rather imagine that the factory will set a price and be firm about it.
At least one the reasons the Mitsubishi branded product cost less than the Cat lift branded product was warranty length, with the Cat Lift having 2x the factory warranty over the Mitsubishi forklift. and the other was "standard options".
Maybe NACCO will be differentiating with the Hyster branded dealers concentrating on larger size units, and the ports, with Yale branded dealers concentrating on warehouse/distribution smaller capacity but more units over all.

Don't know how it is in the UK but a NON compete price agreement is looked very unfavorably by "anti trust laws" in the States.
Totally agree that changing a brand will turn a loss into a profit.

'The yale products look good'

All lift trucks look good even the Chinese look good. What matters is reliability and the quality of service.

If NACCO sell the Yale brand cheaper I am sure Barloword will have something to say about a new and smaller dealer getting better prices than them. A delicate situation for NACCO with two such powerfull dealers to deal with. Good excuse though for the lost order report to complain that the truck is being sold cheaper to the other dealer. Sound familiar? Mitsubishi trucks were always cheaper than CAT !!

Yale trucks need to be cheaper to keep the dealer's rental rate competitive as the CAT and Hyster brand sell at higher prices in the European U/E market.

MCFE with a new dealer network will now agressively target their CAT users as will Barloworld who can say that the Hyster and Yale brands are the same truck but with a different name. Although in an effort to keep prices realistic there could be an agreement between NACCO, Barloworld and Briggs not to compete.

Changing brand alone will not turn a loss into a profit!!

"Watch out Linde" they don't need anyones help to do that they seem very good at it on there own, two days to get an engineer to site for an argument thier idea of customer service is "you are here to service us" there product has lost it best done right and move to that will do and there only answer is "ok you may have sold our truck but we will hang up on you if you ring us for help"

Over the next couple of years there will be a lot more companies pulling out of lift trucks companies like cat , Nissan and another one or two smaller companies , Hyster will only sell only large trucks and container handling trucks to compete with Kalmar,Terex and Kone cranes Yale will sell the smaller ones.Cassab will become the economy brand for Toyota in parts of Asia and eastern Europe and there will be more direct selling with the chines getting into rental and service.