Whether you are an industry veteran, or just getting started tackling marketing spend within your organization, ProcureCon for Digital and Marketing Services has content geared toward all maturity and experience levels. Now in its fourth year, this is the only event in North America specifically dedicated to issues pertinent to marketing procurement. You will learn how to better manage internal as well as external agency relationships, find out which tools will create efficiencies and deliver savings your CPO craves, and how you can gain more influence. Do not miss the fundamentals workshops on marketing and marketing procurement, or the more advanced workshops on Patent Indemnification or Integrated Marketing plans.