“Paradigm shift” in goods-to-person order picking

News Story
- 31 Oct 2024 ( #1203 ) - Lancashire, United Kingdom
1 min read
Rainbow Robotics' new RackBot
Rainbow Robotics' new RackBot

UK-based robotics and automation solutions developer Rainbow Robotics has launched what it describes as “a paradigm shift in goods-to-person order picking” with its latest product RackBot.

Rainbow Robotics claims the automated picking solution can be installed in one-third of the time taken to construct traditional tote-shuttle systems and its compatibility with standard storage units means it cost “as much as 50% less to install…[than] more high-end storage systems”.

The company also says the agility and flexibility of RackBot make it “particularly suited to the new breed of micro fulfilment centres that feature in a growing number of supply chains".

Frazer Watson, Global Vice President of Rainbow Dynamic adds: “RackBot, does not require any costly fixed infrastructure, is straightforward to commission and is very quickly installed within busy warehouses, distribution centres and online fulfilment facilities.

“The fact that it is scalable and has built-in flexibility enables RackBot to adapt to a user’s changing requirements.”

Rainbow Dynamics operates offices in the US, UK, Europe and UAE.

ABB sells off robotics division
ABB sells off robotics division 16 Oct 2025 - Zurich, Switzerland - 1 min read
Manitou creates robotics division
Manitou creates robotics division 15 May 2025 - Ancenis, France - 1 min read
Capow introduces in-motion power delivery for robotics fleets
Capow introduces in-motion power delivery for robotics fleets 20 Mar 2025 - Be’er Sheva, Israel - 1 min read
Do you have materials handling news? Submit your news here
Inside The News
In this week’s Forkliftaction News - As an industry, our focus is often on key economic indicators such as productivity and profitability, but we all know our sector simply wouldn’t exist without the skilled operators who bring the machinery to life... Continue reading

With our geo-targeted advertising, you can tailor your campaign across any combination of the following regions: North America, Latin America, EMEA, Europe, the United Kingdom, the Middle East, Africa, Asia, and Australasia & Oceania—add or omit specific countries to suit your strategy!

Seeking partners in targeted markets? Preparing for a regional launch or exhibit? Hoping to sell more locally? Ask how geo-targeting can support your strategic goals in 2026!

[Download our latest media kit] for audience insights and our full media offering.

Words of support …

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

With our geo-targeted advertising, you can tailor your campaign across any combination of the following regions: North America, Latin America, EMEA, Europe, the United Kingdom, the Middle East, Africa, Asia, and Australasia & Oceania—add or omit specific countries to suit your strategy!

Seeking partners in targeted markets? Preparing for a regional launch or exhibit? Hoping to sell more locally? Ask how geo-targeting can support your strategic goals in 2026!

[Download our latest media kit] for audience insights and our full media offering.

PREMIUM business

Hyster
Hyster is a world-leading provider of forklift trucks and services in the materials handling industry.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

With our geo-targeted advertising, you can tailor your campaign across any combination of the following regions: North America, Latin America, EMEA, Europe, the United Kingdom, the Middle East, Africa, Asia, and Australasia & Oceania—add or omit specific countries to suit your strategy!

Seeking partners in targeted markets? Preparing for a regional launch or exhibit? Hoping to sell more locally? Ask how geo-targeting can support your strategic goals in 2026!

[Download our latest media kit] for audience insights and our full media offering.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET