“Paradigm shift” in goods-to-person order picking

News Story
- 31 Oct 2024 ( #1203 ) - Lancashire, United Kingdom
1 min read
Rainbow Robotics' new RackBot
Rainbow Robotics' new RackBot

UK-based robotics and automation solutions developer Rainbow Robotics has launched what it describes as “a paradigm shift in goods-to-person order picking” with its latest product RackBot.

Rainbow Robotics claims the automated picking solution can be installed in one-third of the time taken to construct traditional tote-shuttle systems and its compatibility with standard storage units means it cost “as much as 50% less to install…[than] more high-end storage systems”.

The company also says the agility and flexibility of RackBot make it “particularly suited to the new breed of micro fulfilment centres that feature in a growing number of supply chains".

Frazer Watson, Global Vice President of Rainbow Dynamic adds: “RackBot, does not require any costly fixed infrastructure, is straightforward to commission and is very quickly installed within busy warehouses, distribution centres and online fulfilment facilities.

“The fact that it is scalable and has built-in flexibility enables RackBot to adapt to a user’s changing requirements.”

Rainbow Dynamics operates offices in the US, UK, Europe and UAE.

ABB sells off robotics division
ABB sells off robotics division 16 Oct 2025 - Zurich, Switzerland - 1 min read
Manitou creates robotics division
Manitou creates robotics division 15 May 2025 - Ancenis, France - 1 min read
Capow introduces in-motion power delivery for robotics fleets
Capow introduces in-motion power delivery for robotics fleets 20 Mar 2025 - Be’er Sheva, Israel - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

Hawker Powersource, Inc.
HAWKER® offers a range of hybrid motive power solutions customized to adapt as your operation's needs change.

In today's materials handling market, precision matters. With B2B expertise and an industry reputation built over 25 years, Forkliftaction helps you hit more targets at once.

⇒ Niche audience of 73,500+ opt-in subscribers
⇒ Over 1 million monthly web visits
⇒ News mailing open rate averages 34%
⇒ Geo-targeted and regional advertising
⇒ Brand-first advertising formats that stick

[Download our latest media kit] for statistics, editorial details and our full media offer. 

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

In today's materials handling market, precision matters. With B2B expertise and an industry reputation built over 25 years, Forkliftaction helps you hit more targets at once.

⇒ Niche audience of 73,500+ opt-in subscribers
⇒ Over 1 million monthly web visits
⇒ News mailing open rate averages 34%
⇒ Geo-targeted and regional advertising
⇒ Brand-first advertising formats that stick

[Download our latest media kit] for statistics, editorial details and our full media offer. 

In today's materials handling market, precision matters. With B2B expertise and an industry reputation built over 25 years, Forkliftaction helps you hit more targets at once.

⇒ Niche audience of 73,500+ opt-in subscribers
⇒ Over 1 million monthly web visits
⇒ News mailing open rate averages 34%
⇒ Geo-targeted and regional advertising
⇒ Brand-first advertising formats that stick

[Download our latest media kit] for statistics, editorial details and our full media offer. 

PREMIUM business

Hawker Powersource, Inc.
HAWKER® offers a range of hybrid motive power solutions customized to adapt as your operation's needs change.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET