A few years ago, it was a choice between price and quality. Now, it seems, it is possible to get the best of both, with increased competition driving down prices (or curbing increases) and forcing constant design and performance improvements.
Brands that were unheard of a decade ago are now part of the mainstream.
It is clear that the market is changing rapidly - and to survive, manufacturers must adapt and meet new needs.
It's part of what makes the forklift industry so interesting from the outside - and so challenging from within.