This week we talk with Rob Fisher who was appointed to the role of chief executive officer of the UK Materials Handling Association (UKMHA) from 1 July 2024, having previously worked with Informa for 19 years where he most recently served as group director for IMHX.

FLA: Prior to this appointment, what has been your biggest achievement?

RF: Outside of my family and watching my two beautiful daughters blossom into young ladies, my proudest achievement would have to be leading IMHX, the UK’s premier event for intralogistics sector, for almost 20 years. Perversely, the most pleasing exhibitions to deliver were those with the most challenging backdrop: 2010, which was during the global credit crunch and 2022, which was our post-Covid show. The more challenging the market conditions, the more rewarding the experience was.

FLA: What excites you most about the materials handling industry?

RF: From the adoption of automation and robotics to the move toward greener technologies, there is plenty to be excited about in the materials handling sector. The industry is firmly at the forefront of innovation, with individuals and businesses going above and beyond to drive efficiency, safety and sustainability. 

At UKMHA, I would say it is our annual Archies awards dinner, an event that honours excellence in our sector. There was strong competition across all categories, a testament to the sheer wealth of talent the industry has to offer. 

FLA: What is the most significant change you have seen in the industry in your time?

RF: The materials handling industry has changed dramatically over the past couple of decades. From the rise of robotics and automation to the increased focus on sustainability, the sector is constantly adapting to trends and developments. Overall, I think the biggest change has been the sector’s transformation from one that focuses on labour-intensive, mechanical processes to one that embraces innovation and tech-driven solutions. 

The industry has also become more aware of the importance of workplace safety. Manufacturers have made great strides toward reducing the number of incidents and accidents involving MHE, with safety design-in from the very beginning.

At UKMHA, we work diligently to support our members and the wider industry in raising safety standards. One of our key initiatives is the Safe User Group. Launched to support businesses that rely on MHE, particularly forklifts, members of the Safe User Group have access to a comprehensive suite of resources that help them enhance their understanding of safe working practices.

FLA: What are the biggest challenges and opportunities you see in your new role?

RF: The UK materials handling industry currently faces a range of significant challenges, but the most pressing issue is the talent shortage. Factors such as an ageing workforce and the growing demand for workers with expertise in automation and technology are contributing to this sector-wide skills gap. Our most recent member survey shows that the biggest single concern amongst members is the shortage of skilled labour. Addressing this issue is not just important for ensuring the prosperity of our sector, it is also vital for securing the UK’s economic stability. 

In my role as the UKMHA’s CEO, I aim to ensure that our association leads the way in helping the sector overcome these hurdles. 

We have recently launched our apprenticeship scheme with our education partner, SMB Group. This is a scheme designed to support businesses in developing their own future talent. Programmes like ours will help to future-proof the industry’s workforce, ensuring that it meets the demands of tomorrow.

FLA: Can you share one piece of information about yourself which would surprise our readers?

RF: I once had Christmas lunch with Elton John!