FILIPINO FORKLIFT INDUSTRY STRUGGLES TO RECOVER

News Story
- 5 Dec 2002 ( #86 ) - MAKATI CITY, Philippines
1 min read
The depreciation of the Filipino currency and stiff competition in the market have weakened demand for materials handling in the Philippines.

Most companies are leasing used forklifts instead of buying new units, due to tight budgets, said Philippine Forklift Centre senior vice president Isidro Perez. The centre is Toyota's exclusive distributor for the Philippines.

"There are no signs the materials handling market will improve in 2003. (It has been depressed) since the financial crisis in 1997," he said. "Companies have a wait-and-see attitude, due to limited budgets."

Some companies had extended their fleet and parts rotations to more than seven years, reflecting the difficult conditions.

Mr Perez said large companies had outsourced logistics, trucking and warehousing operations "to the disadvantage of forklift vendors, since we have to negotiate with several firms instead of one company".

With more than 25 forklift brands in the Filipino market, competition was stiff, so only those which offered the best terms for after-sales support and service would survive.

"The materials handling industry is overcrowded, and clients are more demanding in terms of pricing, technical support and service," Mr Perez said.

Total industry sales would fall between 400 and 500 forklifts for 2002, far below sales before the 1997 financial crisis, he said.
Sector headed for USD148 billion
Sector headed for USD148 billion 28 Jul 2016 - Dublin, Ireland - 1 min read
AWP rental fleet exceeds million
AWP rental fleet exceeds million 7 May 2015 - Crooklands, United Kingdom - 2 min read
First Genie boom lift and telehandler for Saudi
First Genie boom lift and telehandler for Saudi 2 Apr 2015 - Dubai, United Arab Emirates - 2 min read
Do you have materials handling news? Submit your news here

Now you can partner with Forkliftaction to create compelling media release (advertorial) articles that drive your strategic message while engaging a niche technical audience. 

From concise product profiles to impactful case studies to pitch perfect thought-leadership content, our highly respected journalists have the skills to shape an advertorial narrative that is insightful, authoritative and industry informed.

We are incredibly excited to add copywriting to our full-service B2B advertising offer!
Please reach out for more information + pricing

Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Now you can partner with Forkliftaction to create compelling media release (advertorial) articles that drive your strategic message while engaging a niche technical audience. 

From concise product profiles to impactful case studies to pitch perfect thought-leadership content, our highly respected journalists have the skills to shape an advertorial narrative that is insightful, authoritative and industry informed.

We are incredibly excited to add copywriting to our full-service B2B advertising offer!
Please reach out for more information + pricing

PREMIUM business

Lift Tek Elecar
Global leader in the design and manufacture of masts, carriages, integral sideshifters & fork positioners.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Now you can partner with Forkliftaction to create compelling media release (advertorial) articles that drive your strategic message while engaging a niche technical audience. 

From concise product profiles to impactful case studies to pitch perfect thought-leadership content, our highly respected journalists have the skills to shape an advertorial narrative that is insightful, authoritative and industry informed.

We are incredibly excited to add copywriting to our full-service B2B advertising offer!
Please reach out for more information + pricing