I think the US market is totally different to the European market and it is here ware Clark lost out. North America like a simple truck that will last you don't need to be the best truck just simple that does the job and has a very good service back up. Toyota looked at Clark seen where they could improve and then went after Clark dealers with a lower cost truck. Toyota understand the two point's that makes you number 1 in the US. These are value and service You don't need to be the most technological truck in the market as Toyota aren't all you need is value for money and a very good service back up. If you look at Taylor who are number 1 in US in larger trucks their truck is not complicated it is quite basic and simple backed up by a good service network that is why they are number 1 Same with Toyota. In Europe where trucks are more technical Linde and Junghienrich do well but yet they don't seem to do as well in the US., This is a question many have asked and the answer is quite simple the trucks are just to technical and cost are to high over a basic truck and the US Customer who tend to look after there own truck or purchase them instead of rent don't see a benefit in the extra cost. They just see higher costs and a more difficult truck to repair. from what i have seen Toyota don't have a canbus system in the US they use manual hydraulics not electric hydraulics this is why they keep ahead of the European manufactures and Mits / Cat. In US Mits and Cat sell better with manual hydraulics. The main challengers to Toyota will come from China when the Chinese as some in the construction equipment industry have start to manufacture in the US they will become more power full in the Market because the US like to buy local , which is not a bad point you tend to see US made trucks sell better than imported trucks.