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Fact of the week
Brothers Adolf ("Adi") and Rudolf ("Rudi") Dassler split their shoe company after WWII due to a bitter feud, and established the rival companies of Adidas and Puma. Their personal animosity and business rivalry divided their German hometown Herzogenaurach. The town became known as "the town of bent necks" due to the intense loyalty to each brand.

PREMIUM business

Lift Tek Elecar
Global leader in the design and manufacture of masts, carriages, integral sideshifters & fork positioners.
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PREMIUM business

Lift Tek Elecar
Global leader in the design and manufacture of masts, carriages, integral sideshifters & fork positioners.
Fact of the week
Brothers Adolf ("Adi") and Rudolf ("Rudi") Dassler split their shoe company after WWII due to a bitter feud, and established the rival companies of Adidas and Puma. Their personal animosity and business rivalry divided their German hometown Herzogenaurach. The town became known as "the town of bent necks" due to the intense loyalty to each brand.