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Fact of the week
Brothers Adolf ("Adi") and Rudolf ("Rudi") Dassler split their shoe company after WWII due to a bitter feud, and established the rival companies of Adidas and Puma. Their personal animosity and business rivalry divided their German hometown Herzogenaurach. The town became known as "the town of bent necks" due to the intense loyalty to each brand.
Aichi RX07B
Aichi RX07B 2006
Yokohama, Japan
Used - Sale
Mitsubishi Logisnext FD25T5M
Mitsubishi Logisnext FD25T5M 2020
Yokohama, Japan
Used - Sale
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Global Industry News
edition #1251 - 9 October 2025
In this week’s Forkliftaction News , hydrogen power is a theme as we report on the US marking its 10th annual National Hydrogen and Fuel Cell Day, an initiative to promote the benefits of the clean energy source... Continue reading
Your Focus
Murray Cox
A fork(lift) in the road: why the future of “machine vision” is multi-sensory
Murray Cox
Read blog
Read more Your Focus blog articles
Fact of the week
Brothers Adolf ("Adi") and Rudolf ("Rudi") Dassler split their shoe company after WWII due to a bitter feud, and established the rival companies of Adidas and Puma. Their personal animosity and business rivalry divided their German hometown Herzogenaurach. The town became known as "the town of bent necks" due to the intense loyalty to each brand.

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