Secure Your Competitive Advantage with Winning Commercialization and Go-to-Market Strategies

Discover New Ways of Commercialization

A great idea is only the beginning. The Back End of Innovation provides a strategic road map to successful commercialization. Learn how to bring new products to market and commercialize them for maximum impact on the bottom line. Uncover new ways to solve problems we all encounter in today's dynamic business world.

"It's never the idea; it's always the execution." - Bill Shalman, Harvard Professor and Entrepreneur.