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A personal message from the Executive Director
Forkliftaction.com grew from my experience in operating my own
forklift sales business for 15 years. As a business manager,
I needed diverse information quickly. I managed equipment sales
and large rental fleets and serviced clients who operated different
brands of forklifts, container handlers and port equipment.
I wanted to know where sales markets were, what buyers wanted,
and where to find alternate suppliers of spare parts at the
best prices. As an importer and exporter of new and used equipment,
I needed to know what was going on in my industry, where to
find used equipment and what new product distribution opportunities
were available. I also wanted to know about trade events around
the world.
This information was vital to give my customers the best possible
service. But there was no single source. Information came from
years of experience, industry gossip and a plethora of industry
magazines and news articles.
When my business was computerised in the mid-nineties, I began
to collate this information for my own use and soon realised
how useful it could be to others. In late 1999, a good idea
met an opportunity when I was approached to sell my forklift
dealership. By this time the internet had developed into a fantastic
medium for the quick dispersal of information globally. Since
selling the forklift business I have been working on the Forkliftaction.com
concept and have put together a team of IT and materials handling
professionals to create an international industry portal that
will give IT savvy MH professionals an opportunity to interact
with their customers and suppliers on a local and international
scale.
Whether you use a materials handling fleet or are a dealer or
manufacturer of materials handling equipment, Forkliftaction.com
will evolve to become your one essential tool to locate relevant
information and products and services. The flexibility of the
internet means Forkliftaction.com will continually add new features
and information and the site will be regularly updated.
The Forkliftaction.com concept is new to our industry and new
for me. I trust you will see its potential for your business
support us. We don't expect our early days to be without challenges
and we welcome input and suggestions from you. This is a place
for all participants in all facets of materials handling, and
I hope you become as passionate about it as I am.
Michael Leu
Executive Director
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