 Yale markets itself online through social networking website Twitter. |
Yale blogs and tweets
Fleet, United KingdomYale has expanded its marketing online with a Europe-wide website, a dedicated online resource for the Middle East, the launch of a blog and entry into social networking website Twitter.
The European website contains product and company information, an online press office, an RSS feed, used forklift information, after-sales support, links to dealers and information on Yale Financial Services. The website is translated into seven languages.
Yale hopes to "open up more communications channels" with its customers, dealers and the media with its blog at
http://forkliftsRus.blogspot.com. To follow the company on Twitter, search for its username Yale_Forklifts.
Oshkosh commences stock offering
Oshkosh, WI, United StatesOshkosh Corp has commenced an offering of 13 million shares of its common stock in an underwritten public offering.
The company plans to use the net proceeds of the offering to repay a part of its borrowings under credit agreement. BofA Merrill Lynch, JP Morgan and Goldman Sachs Co are the joint book-running managers for the offering.
OshKosh manufactures and distributes products under brands that include Oshkosh Specialty Vehicles, Pierce and JLG.