Four decades of selling forklifts

News Story
- 17 Apr 2008 ( #356 ) - SYDNEY, New South Wales, Australia
1 min read
Toyota Material Handling Australia celebrates its 40th anniversary this month.
Toyota Material Handling Australia celebrates its 40th anniversary this month.
Leading supplier of counter-balance forklift trucks in Australia, Toyota Material Handling, celebrates its 40th anniversary in the market this month.

The company sold its first forklift truck in Australia in April 1968, and today sells over 6,000 units a year.

President of Toyota Material Handling Australia, Steve Harper, says the 40-year anniversary is an important milestone in both the history of Toyota forklifts and the development of TMHA as a business.

Last year, the company opened a new national headquarters at Moorebank in Sydney's west.

"Success really is about putting the customer first," he says. "That was a key factor when Toyota commenced forklift truck sales in Australia in 1968 and applies equally well today.

"Toyota thinks about the needs of any manufacturing or warehousing operation, how to help it improve productivity and how to optimise conditions so forklift operators are comfortable and efficient.

"These issues are at the heart of what Toyota does as a forklift manufacturer. We would not be the company we are today without our focus on the end-user," says Harper.
Briefs
Briefs 1 May 2025 - 1 min read
Noblelift’s Future Factory construction ahead of schedule
Noblelift’s Future Factory construction ahead of schedule 17 Apr 2025 - Shanghai, China - 1 min read
Skypods achieve operational milestone
Skypods achieve operational milestone 19 Dec 2024 - Atlanta, GA, United States - 1 min read
Previously about:
Menz is sweet on Toyota News Story - 23 Sep 2021 - Adelaide, SA, Australia - 2 min read
Zip Water on the boil with new fleet News Story - 3 Dec 2020 - Sydney, NSW, Australia - 2 min read
Toyota honours top dealers News Story - 11 Apr 2019 - Columbus, IN, United States - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager - Bolzoni S.p.A.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Transparent, effective, accountable. With Forkliftaction advertising you will know exactly what to expect before the start of your next campaign.

Tell us your objectives and we’ll propose a competitively priced, brand-centred campaign with your CPM* fixed at the campaign’s start. Geo-targeted campaigns available!

For audience statistics and a concise overview of our advertising offer DOWNLOAD our Media Kit.

* CPM = Cost-Per-Thousand impressions 

Inside The News
In this week’s Forkliftaction News we look at the financial reports of some of the materials handling industry’s largest players including Hyster-Yale, KION and Hangcha... Continue reading

PREMIUM business

RAEDER-VOGEL
Innovative high-quality wheels and castors for the forklift industry.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Transparent, effective, accountable. With Forkliftaction advertising you will know exactly what to expect before the start of your next campaign.

Tell us your objectives and we’ll propose a competitively priced, brand-centred campaign with your CPM* fixed at the campaign’s start. Geo-targeted campaigns available!

For audience statistics and a concise overview of our advertising offer DOWNLOAD our Media Kit.

* CPM = Cost-Per-Thousand impressions