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We're sometimes asked how we determine what should and shouldn't be included in our newsletter.
Well, we take a cue from our readers - now approaching a global audience of 70,000.
The biggest slice of our readership (45%) is end-users and fleet managers - and they're interested in new products, innovative applications and case studies. They also follow dealership moves, especially in their local markets.
Around a third of our readers are dealers interested in other dealers, what the manufacturers are doing and, of course, what end-users want and need.
Almost a fifth of our audience (18%) are manufacturers which, no doubt, want to know what their competitors are up to, what's moving and shaking in the dealer domain and also how end-user needs may be changing.
It's clear that each segment is not only interested in its upstream and downstream supply chains, but also developments among its competitors.
Our latest reader stats show that North America remains our biggest market (51%), with Europe a steady second at 24%. Asia (excluding Australasia) comes in at 16% and Australasia is fourth at 11%.
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 | | Local News | Editorial articles by Forkliftaction News
| Meat works fined over death Australasia News
Kempsey , NSW A meat processing business has been fined $375,000 over the death of a worker at its Frederickton plant in 2015.
The 28-year-old died after he became pinned between a ... [more] | Qube signs Target Australasia News
Sydney, NSW Logistics group Qube Holdings expects to continue its improvement in underlying profit this year and will boost spending at its Sydney freight interchange, where it has just signed department store ... [more] | ALC welcomes port shuttle proposal Australasia News
Canberra, ACT The Australian Logistics Council has welcomed the announcement from the Federal and Victorian governments that expressions of interest will soon be sought to deliver the Port Rail Shuttle project in ... [more] |
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|  | |  | | Global News | Editorial articles by Forkliftaction News
| Terex set to benefit from initiatives
UNITED STATES Materials handling manufacturer Terex has been praised for its capital allocation strategy. Stock analyst Zacks Equity Research notes that Terex’s focus on portfolio restructuring and cost-saving initiatives is likely to ... [more] | Combilift factory nears completion
IRELAND Combilift expects its new production facility to be fully operational early next year.
Since Combilift was established in 1998 when it launched the world’s first IC engine-powered, all-wheel drive ... [more] | LMC Caravan uses Jungheinrich for logistics
GERMANY The LMC Caravan company in the West German town of Sassenberg has commissioned the intralogistics experts at Jungheinrich to implement the warehouse and material flow technology at its new logistics ... [more] |  | B&B aids Emirates manufacturer
UNITED KINGDOM Located in Sharjah, United Arab Emirates, Arabian German is one of the first companies in the region to specialise in the manufacturing of precast concrete products.
Arabian German is ... [more] | Briefs
KION supports back-to-school drive
- Summerville, SC, United States
TVH hosts community event
- Olathe, KS, United States
Yale named on Green Supply Chain Partner list
- Greenville, NC, United States [more] | Terex names distributor in Lebanon
GERMANY Terex Cranes has appointed Farhat Service Center as an authorised distributor for Lebanon. Farhat Service Center will provide local equipment sales as well as service and parts support for Demag ... [more] | Elavation adds Snorkels
UNITED KINGDOM Milton Keynes-based rental company Elavation has added two Snorkel S3970BE bi-energy compact rough-terrain scissor lifts to its fleet.
The Snorkel S3970BE is a compact scissor lift that can lift ... [more] | Hyster adds safety systems
UNITED KINGDOM Hyster is exploring and developing an increased range of options for truck-to-truck, truck-to-object and truck-to-pedestrian detection systems to improve the awareness of forklift drivers in terminals.
“Lift ... [more] | Genie scissor lifts serve at Roland-Garros
FRANCE Two Genie GS-4390 RT scissor lifts have been deployed in the construction of a retractable roof at the Philippe Chatrier centre court at Roland-Garros.
The two machines were recommended ... [more] | Kloosterboer adds Liebherr equipment
GERMANY Dutch logistics service provider Kloosterboer has added a new mobile harbour crane and a new reachstacker, marking a 20-year relationship with Liebherr.
Kloosterboer, founded in 1925, is a front-runner ... [more] | Police seek CAT used in heist
UNITED STATES Police in Conway, Arkansas are on the hunt for thieves who used a forklift to steal an ATM.
The authorities have released video of the robbery in which thieves ... [more] |
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|  | | | Advertisement | Advertise here | BECAUSE EXPERT ADVICE IS HARD TO FIND
Looking to stay up-to-date with best business practice?
Want valuable insights into new technologies and applications?
Hoping to strengthen the safety culture within your operations?
You can find the expertise you need from industry leaders in the Forkliftaction Blogs. Our Bloggers draw on their own experiences to share invaluable industry knowledge and to capture the issues most relevant within materials handling today.
So no matter what you are grappling with, consult the experts - read our blogger contributions to Your Focus in Forkliftaction News, or catch up on past posts.
Do you have industry knowledge you would like to share? Contact us.
Find out more about contributing to our blogs.
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